Jewelry is an expression of the self. Unique, handcrafted pieces reflect the customer’s personal style. Our loyal clientele return year after year to add yet another “Treasure” to their collection of fine jewelry. There is no shortage of options. Some of our past custom designs can be seen in the Gallery section of this site. Not to be missed are “Extreme Jewelry Makeover” photos. Bring us your collection of old gold chains, rings, and stones and watch us transform them into a stunning new piece of jewelry. We also have a beautiful collection of finished jewelry, bridal and designer brands.

For Christmas my wife wanted to change stones in a setting she wore frequently to a darker color. She went and then asked me to follow up as my gift to her. It was not an expensive stone and I'm not really a jewelry enthusiast. I arrived and what a greeting. Fuzzy remembered the ring and stone with great excitement. She in great professional detail described the process and exhibited the stone chosen. You would have thought I was purchasing a 5 carat diamond. A most enjoyable experience. Great value and quality. Truly the "Jewel" of Scotts Valley.
— Richard K., Santa Cruz